The Verde Standard is rooted in professionalism, intention, and care — for our clients and for one another.
Every artist brings individual talent. What protects the Verde name is consistency in how that talent is delivered.
Talent is expected.
Professionalism is required
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Client Experience First
Technical skill matters. The client experience matters more.
Brides remember how they felt.
Planners remember how you worked.
Professionalism off the face matters as much as artistry on it.
The Bottom Line
You were chosen because you’re talented.
You remain because you are consistent.
Professional Presence
Show up prepared, composed, and ready to support the environment.
Wedding mornings should feel calm and organized — never rushed. Your energy contributes directly to that tone.
How you speak, carry yourself, and interact with clients and vendors reflects the Verde brand.
Conduct & Boundaries
Communication with clients should always be respectful and reassuring.
Pricing, scheduling changes, compensation, or vendor coordination are handled through the Verde Beauty team — not discussed directly with clients.
When you accept an event, you are committing to the confirmed scope of services. Adjustments must be approved in advance.
Clear boundaries protect the client experience and ensure fairness for everyone involved.
Technical Integrity
Be confident in both hair and makeup artistry and adjust intentionally based on the client.
Select tools and techniques with longevity and outcome in mind.
Quality and efficiency must coexist within the timeline.
Team Alignment
We do not operate as individual freelancers on event day.
We operate as one coordinated team.
Support one another. Move with alignment. Protect the room.
If you are assigned as a lead, your energy sets the tone.
No drama. No negativity. Clients feel everything.
Community, Recognition & Professional Growth
Verde Beauty values artists who contribute positively to our culture, professionalism, and client experience. In addition to structured compensation, we may offer discretionary perks that recognize contribution, support professional development, and strengthen community.
Community & Recognition
Community-based perks may include:
Seasonal team appreciation events, such as a holiday dinner or summer pool day
Birthday gifts or recognition posts
Artist of the Month or Quarter spotlights recognizing professionalism, teamwork, or standout performance
Financial & Contribution-Based Perks
Additional discretionary perks may include:
Bonuses for last-minute coverage when artists step in to support urgent needs
Referral bonuses for introducing new artists to the team
Tiered incentives tied to booking volume, referrals, or performance goals
Kit credits or gift cards (e.g., Sephora, SalonCentric) awarded as recognition or rewards
Professional Growth & Development
To support long-term artist growth, Verde Beauty may offer:
Education credits earned through Elite status, referrals, or performance milestones
Workshops, trainings, or in-house education sessions
Content days, professional headshots, or portfolio-building opportunities
Access to styled shoots, editorial projects, or brand collaborations, when available
Participation in professional growth opportunities may be invitation-based and prioritized for artists who demonstrate strong performance, availability, and brand alignment.
Important Notes
All community, financial, and professional growth perks are discretionary and non-contractual. These perks may be offered, modified, or discontinued at any time at Verde Beauty’s sole discretion and do not replace or guarantee compensation.
Time Management & Punctuality
Independent contractors are responsible for managing their own time and ensuring punctual arrival for all confirmed service appointments. While formal timekeeping or clock-ins are not required, Verde Beauty may request estimated arrival times or service durations to support scheduling, timelines, and event coordination.
Artists are expected to arrive on time, prepared, and ready to perform services within the agreed scope of each booking.
Invoicing & Payment Structure
Independent contractors are asked to submit invoices twice per month for all completed services.
Invoices must be submitted on the 1st and 15th of each month
Payment is processed based on the invoice submission schedule
Contractors will receive a Form 1099 at year-end for tax reporting
Contractors are solely responsible for tracking, reporting, and paying all federal, state, and local taxes, including self-employment tax
Verde Beauty does not withhold taxes or provide tax advice
Invoice Submission Schedule
Submit invoice on the last day of the month→ covers work completed from the 16th through the end of the month
Submit invoice by the 15th → covers work completed from the 1st through the 15th
Payments are processed on the 1st and 16th of each month.
Direct Deposit
All payments are issued via QuickBooks direct deposit. Contractors must provide valid banking information to set up this payment method.
Deposits typically post within 1 business day, depending on the contractor’s bank
Invoice Submission Guidelines
To ensure timely payment, invoices must follow the format below:
Email subject line:
PAYROLL [start date – end date] «« this is VERY important as payroll emails are sorted based on THIS SPECIFIC title.
Example: PAYROLL 08/01–08/15
Each invoice must include:
Event date
Client name
Services performed (Hair x __, Makeup x __)
Total number of services
additional pay - requests, referrals, travel, ect
Applicable rate (see Service Rates)
Daily total
Incomplete or improperly formatted invoices may delay payment.
Photo Requirement (Required for Full Rate)
To receive the Signature Rate, artists must attach social media–quality images for each completed service.
Images must be attached (not embedded in the email body)
Every service must have a corresponding image to be paid
Services submitted without images default internally to $65 per service, rather than the $80 Signature Rate
Images are used for quality control and marketing purposes
Image submission helps us defend artists when there are complaints or issues with bridal parties
Social Media Credit
If sharing Verde Beauty clients on personal social media, artists must credit:
[Your Name] for @VerdeBeauty, or
Services on behalf of @VerdeBeauty
Verde Beauty must be visably tagged in any social media posts.
Verde Beauty Agency Repped Artists:
include ‘Represented by Verde Beauty Artist Agency’ in social bios
provide a link to booking form
Additional Time & Extended Services
Verde Beauty does not provide overtime compensation to independent contractors.
If a service runs longer than expected or additional services are requested on-site, the artist must:
Notify management for approval
Ensure all add-on services are paid by the client on the day of service via Venmo to @verdebeauty
Once payment is confirmed, the assigned artist will receive a bonus for any approved add-on services.
Payrates
Payrates
Verde Beauty compensates independent contractors using a merit-based service rate model. Artists may earn higher per-service rates based on consistent performance, reliability, professionalism, and contribution to the brand.
Nothing in this section guarantees rate increases, booking volume, or continued work.
Base Service Rate
(Entry Level)
$75 per service
Represents 65% of the $115 base service price
The $75 rate applies to artists who are new to the roster or rebuilding eligibility and who meet all base-level expectations:
Clean, professional hair and/or makeup kit
lighting + chair for client comfort
Reliable transportation
Punctual arrival and strong time management
Ability to service all skin tones and all hair textures
Submission of quality images for every service performed
Failure to meet base-level expectations may result in adjusted pay, reduced booking priority, or paused assignments, depending on severity or frequency.
Performance Rate
(Standard Earned Rate)
$85 per service
Represents 73% of the $115 base service price
The $85 per service rate is a performance-earned standard rate awarded to artists who consistently demonstrate:
Reliable availability and ease of scheduling
Strong client experience and positive feedback
Professionalism, preparedness, and punctuality
Alignment with Verde Beauty standards, systems, and workflows
Earning the $85 rate reflects ongoing performance, not a single event.
Premiere Rate
(Elevated Earned Rate)
$85 per party service
$100 per bridal service
Represents 87% of the $115 base service price
Lead Artist compensation is reserved for artists who consistently demonstrate elevated professionalism, preparedness, leadership ability, and client experience standards.
Lead Artists are expected to arrive fully self-sufficient with a complete professional kit, maintain exceptional communication, support wedding day flow, and represent the Verde Beauty brand at a high level.
Lead Artist status is earned through consistency, reliability, and proven performance and may be adjusted at any time based on team standards and business needs.
Team Leadership
Able to confidently lead wedding morning flow
Supports newer artists professionally
Communicates clearly with the bridal party and planner
Helps maintain timing without management intervention
Client Experience
Strong client feedback and repeat requests
Calm, professional energy under pressure
Upholds Verde Beauty service standards consistently
Agency Artist status is reserved for a select group of artists who consistently demonstrate elevated artistry, professionalism, client experience, and alignment with the Verde Beauty brand.
Agency Artists operate as independently established beauty professionals represented through the Verde Beauty Agency division for premium bridal, destination, luxury, and specialty event bookings. Agency Artists maintain their own approved pricing structure while partnering with Verde Beauty for representation, booking management, marketing, client communication, and agency support.
Agency status is earned through consistency, reliability, professionalism, strong client experience, and proven performance. Representation may be adjusted at any time based on business needs, availability, professionalism, or brand standards.
Agency Artist Expectations
Maintains a polished, luxury-level client experience
Arrives fully self-sufficient and professionally prepared
Demonstrates strong communication, reliability, and professionalism
Upholds highest level of service and brand standards consistently
Maintains a collaborative and professional relationship with the team
Compensation Structure
Agency Artists maintain their own pricing structure for Agency bookings.
Verde Beauty retains a 20% agency management fee on Agency Artist bookings to cover representation, marketing, client management, booking coordination, administrative support, and agency operations.
Agency Represented Artists
Artist Rates Vary + Set by Artist
20% commission to Agency
Invitation Only
Referral & Client Request Incentives
Referral-Based Rates
When an artist personally refers a bride who officially books through Verde Beauty and is assigned to the event, the following rates apply:
Bride Services → $100 per service
Bridal Party Services → $90 per service
These adjusted rates recognize both the artist’s referral contribution and their role in executing the event.
Referral-based compensation does not stack with additional pay increases or bonuses. The highest applicable rate per service will apply.
While Verde Beauty always aims to assign referred weddings to the referring artist whenever possible, assignments are based on scheduling, availability, event needs, and location logistics.
Referral Bonus (When Not Assigned)
If an artist refers a bride who books through Verde Beauty but is unable to be assigned to the event, the artist will receive a $75 referral bonus as a thank-you for contributing to the continued growth of the company.
Client Request Incentives
When a bride specifically requests an artist by name after booking with Verde Beauty, the requested artist may qualify for a $50 client request bonus based on event scope, availability, scheduling, and timing.
Consistent client requests may also be considered for:
Priority booking opportunities
Future compensation increases
Lead Artist consideration
Brand features and elevated opportunities within Verde Beauty
Artist-to-Artist Referral Assignments
In situations where an artist personally refers a bride to Verde Beauty but another Verde Beauty artist is assigned to perform the services, Verde Beauty may divide referral-related compensation between the referring artist and the assigned artist.
Compensation structure will vary based on event size, artist availability, scheduling, location, and the level of involvement from each artist.
Referral-related compensation may include:
A flat referral bonus
Elevated service rates for the assigned artist
Client request bonuses
Percentage-based referral incentives for larger events
Verde Beauty reserves the right to determine the most appropriate compensation structure for each event based on business needs and team contributions.
Additional
Event BAsed
Pay
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Event Adjustments & Premium Opportunities
Certain bookings may qualify for additional compensation based on travel, scheduling demands, event logistics, or expanded service scope.
These adjustments are intended to fairly compensate artists for the additional time, coordination, and operational demands associated with onsite and high-complexity events.
Standard Onsite Adjustments
Onsite event services may qualify for additional compensation based on travel distance and scheduling impact.
This adjustment recognizes the additional time, travel, setup, breakdown, and logistical coordination associated with mobile event services.
Standard Onsite Compensation
15 to 50 miles → +$25
50 to 100 miles → +$50
100+ miles → Custom quote based on event scope
Onsite adjustments apply only to offsite event services and do not apply to appointments performed at a Verde Beauty studio location, content days, trainings, meetings, or standard commuting.
High-Logistics Event Adjustments
Certain events may qualify for additional compensation due to increased operational complexity.
Examples may include:
Large hotel properties
Limited or paid parking
Restricted load-in access
Excessive equipment transport
Tight scheduling windows
Multi-location timelines
Festival, parade, or high-traffic weekends
Downtown or high-congestion event areas
Additional Logistical Adjustments
Standard logistical adjustment → Starting at +$25
Expanded logistical adjustment → Starting at +$50
Standard Parking is covered by client on event day.
Parking or valet fees pre-approved by Verde Beauty management may be reimbursed separately and are not considered part of artist compensation adjustments. *must be approved prior
Early Start Compensation
Early morning bookings may qualify for additional compensation due to scheduling impact and reduced artist availability.
Service start before 8:00 AM → +$50
Service start before 6:00 AM → +$100
Service start before 5:00 AM → Custom adjustment
Early start compensation is based on the scheduled first service start time — not arrival or setup time.
Extended Stay & Touch-Up Services
Artists booked for extended on-site support may receive additional hourly compensation.
Examples may include:
Ceremony touch-ups
Reception look changes
Extended event coverage
Second-look styling
Content assistance
Touch-Up Compensation
$50 per hour
Two-hour minimum may apply
All extended-stay services must be approved and scheduled through Verde Beauty management in advance.
Premium Booking Opportunities
Certain luxury, destination, extended-stay, or high-complexity events may be reserved for artists who consistently demonstrate strong professionalism, reliability, communication, flexibility, and brand representation.
Eligible artists may receive opportunities including:
Luxury destination weddings
Multi-day events
Split-day scheduling
Premium compensation structures
Preferred booking placement
Priority consideration for expanded-scope events
Premium opportunities are based on overall artist performance, professionalism, and alignment with Verde Beauty standards.
Important Notes
Additional compensation categories do not automatically stack.
Final compensation adjustments are determined by Verde Beauty management based on overall event scope and operational demands.
Premium opportunities are earned through consistency, professionalism, and positive client experience.
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If additional services are requested on the wedding day, the following policies apply:
Day-of add-on services are billed at $125 per service
Payment must be collected before the service is performed
Payment should be submitted via Venmo to @verdebeauty
Once payment is confirmed, the assigned artist will be compensated $95 per added service
Day-of additions are subject to artist availability, timing allowances, and overall event schedule flow. Verde Beauty reserves the right to decline additional services if they may impact the client experience or timeline.
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Artists should not quote pricing, negotiate rates, or offer discounts
Artists should only collect payment via Venmo @verdebeauty
Cash, personal Venmo accounts, or other payment methods are not permitted
Services completed without payment confirmation or management approval may not be compensated.
Unapproved add-ons or services performed without payment confirmation may not be compensated.
Important Notes
Rates and eligibility are based on individual performance and business needs
Higher rates and bonuses are not guaranteed
Compensation decisions are not comparative or seniority-based
Verde Beauty reserves the right to adjust rates and structures as the business evolves
Tips & Additional Notes
Tips are never guaranteed and should not be expected as part of compensation
Credit card tips are paid out less a 3% processing fee
Day-of cash or Venmo tips are split with the team and not recorded on invoices
Parking fees are paid by the client
Blowouts are considered add-on services
Partial services (eyes-only, complexion-only, etc.) are not offered and are counted as full services
What is expected
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What is expected *
We understand that many of you are seasoned professionals with years of experience. It’s likely that much of what we’ll discuss today is already familiar to you. However, we believe it’s important to reinforce these key points and ensure everyone is on the same page, especially as we continue to navigate the ever-evolving beauty industry.
Professionalism and Reliability:
Punctuality: Arrive on time or early for all appointments and events.
Communication: Maintain open and clear communication with clients, agency representatives, and team members.
Professionalism: Conduct yourself in a professional and courteous manner at all times.
Reliability: Be dependable and fulfill commitments as agreed upon.
Technical Skills and Expertise:
Makeup Artistry: Possess a strong foundation in makeup application techniques and trends.
Product Knowledge: Stay updated on the latest makeup products and industry advancements.
Adaptability: Be able to adapt to various styles and preferences, from natural to dramatic.
Hygiene: Maintain a clean and sanitized workspace and tools.
Teamwork and Collaboration:
Team Player: Collaborate effectively with other makeup artists and beauty professionals within the agency.
Leadership: Lead and mentor junior artists, providing guidance and support.
Positive Attitude: Foster a positive and supportive work environment.
Additional Expectations:
Portfolio: Maintain an updated portfolio showcasing your work.
Licensing and Insurance: Ensure compliance with all necessary licenses and insurance requirements.
Client Satisfaction: Prioritize client satisfaction and build long-lasting relationships.
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Dress professionally and neutrally.
All-black or elevated neutrals are preferred. Clothing should be polished, comfortable for movement, and event-appropriate. No overly casual attire, loud prints, or distracting logos.
You are part of the visual experience of the wedding morning.
Look like the professional you are. -
You should arrive early enough to be fully set up before the first service begins.
Call time is not arrival time — it is the time services start.
Plan accordingly for parking, venue access, and setup. When possible, coordinate arrival with your team.
We begin prepared.
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You will receive confirmation of:
Your assigned services
The timeline
The location
The lead artist (if applicable)
When you accept the event, you are committing to the confirmed scope of services. The team and compensation structure are built around that number.
If you have questions before the event, ask early — not the morning of.
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Verde’s client experience depends on your professionalism.
We expect:
A fully stocked kit (no borrowing from teammates)
Professional lighting appropriate for indoor venues
A professional chair (if required for that event)
Sanitized tools and clean presentation
A calm, positive, solution-oriented attitude
Clients may not know technique — but they recognize preparedness.
We are not simply providing hair and makeup.
We are providing a seamless, luxury experience.
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